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Digital Readiness

Digital Commerce

Create a digital roadmap for your business

How to put digital at the heart of your business.

Include the digital ambitions for your business and the steps needed to achieve them in your digital roadmap. Creating a clear and agile digital roadmap is central to any company’s future, McKinsey & Co recommends taking “the four Ds” approach. (1) Discover: shape digital ambition, strategy and business case based on insights ;(2) Design: reinvent and prototype new capabilities and breakthrough journeys; (3) Deliver: Activate an ecosystem to rapidly deliver at scale; (4) De-risk: Structure the change program, resources and commercial model to reduce operational and financial risk. Find out how the UK government’s central digital team created their digital roadmap here.

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