Establish a strong online presence

Create a strong online presence to attract business and interact with your customers by developing an attractive and user-friendly company website. Start by asking what you want your website to do for your business. While you can build it yourself, speak to a specialist business website developer can do – they will be able to give insight into what works for other similar businesses. If you sell products or services directly to customers, make sure that the website has the capacity to take orders and payments, and integrate it into your company’s order fulfilment and customer services functions, and ensure that your site is easy to find when people enter relevant search terms into Google and other search engines