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Leadership & Strategy
Article
Hiring for culture over experience helped us stand out from the crowd
If you can’t say what makes your business stand out from the competition, you’re on shaky ground. Here’s what Prezzybox did.
Hire to fit your vision and values
Planning
Article
My technology failed because I didn’t think big enough
When Formula Botanica realised early on that its technology wasn’t keeping pace with growth it put in place a plan that would provide peace of mind.
Invest in new technology
Leadership & Strategy
Article
Suppliers provided the magic to develop the impossible ice cream
Corte Diletto took an innovative approach to product development – using external help to develop the idea after manufacturers thought it wasn't possible.
Develop external contacts with the aim of developing new products / services
Sales & Growth
Article
A focus on brand consistency guided us through a risky expansion
The ideal growth rate is steady and manageable, but how would you cope with an unexpected opportunity for expansion? Restaurant chain The Coconut Tree tackled it with a brand-first focus.
Keep your brand consistent
Leadership & Strategy
Article
Creating an acronym for our values made them memorable
How do you communicate your values effectively as you grow? Sheffield Sustainable Kitchens found a way to keep them at the forefront.
Codify your values
Sales & Growth
Article
We had to hire local talent to expand successfully
When Vuealta started global growth planning the amount of information available was overwhelming. It's solution was to invest in local support and talent.
Prepare for expansion
Sales & Growth
Article
Moving beyond paid acquisition broadened our marketing reach
For BusinessComparison, it didn’t pay to put all its efforts into one type of marketing activity. Broadening the strategy led to greater reach.
Expand your marketing reach
Digital Readiness
Article
We upgraded our software capabilities to gain real-time insights
With outdated software slowing processes and stifling growth, Blends tracked down a new solution.
Find software that supplies real-time data
Leadership & Strategy
Article
Understanding our value was the key to successful collaboration
When it comes to collaboration, there’s plenty of risk for a small business. Recognising its worth helped Interactive Scientific to even the playing field.
Know your company's value
Planning
Article
Non-revenue targets enabled us to scale our values
A lot of businesses see customer satisfaction ratings plummet as they expand. ImpraGas was determined not to let that happen. Read how they used target-setting to get there.
Create non-revenue targets
Planning
Article
We maintain investor confidence in our goals with frequent milestones
When your business is set up to deliver something several years down the line, it can be hard to maintain enthusiasm among your investors. It's a challenge that rocket company Skyrora had to overcome.
Justify long-term plans to investors
Planning
Article
We turned down cheaper alternatives to stick to our sustainable values
How do you stay true to a sustainable manufacturing vision and grow an effective business? Smart textiles company KYMIRA looked carefully at when to compromise and when to refuse.
Stick to long-term goals
Leadership & Strategy
Article
We rolled out a profit share scheme to reward staff commitment
MI Supplies wanted to find a way to reward staff commitment and help them place long-term relaionships over short-term profit. It settled on a profit share.
Reward commitment to vision and values
Leadership & Strategy
Article
We encouraged staff to innovate by giving them the freedom to fail
When growth started to stifle innovation, Beer Hawk created a system that celebrated failure.
Empower employees to take ownership
Sales & Growth
Article
We used customer feedback to prioritise our marketing spend
With so many marketing channels available, it’s hard to know where to invest. Bury-based security firm Expert Security let customer feedback guide them.
Set a customer feedback strategy
Leadership & Strategy
Article
We had to build machine learning capabilities without sector expertise
Streetbees believed machine learning could unlock the value of the market research it was doing for clients, but didn’t have the sector expertise needed.
Establish R&D budget and strategy
Sales & Growth
Article
A new marketing campaign helped us better communicate our family values
With a strong family heritage at the heart of the company, Wyke Farms changed up its marketing to communicate its values more effectively.
Build a strategy around your USP
Sales & Growth
Article
Our sales team chased corporate customers, then succeeded in a niche
When PracticeWeb's sales team realised they were spending time on pitches they couldn't win, they went back to the drawing board to define their key client personas.
Train your sales force
Leadership & Strategy
Article
Beating a divided culture helped us improve as leaders
Pork scratchings brand Snaffling Pig faced the challenge of reconciling a divided culture among staff – one solved through uniting on the same vision.
Improve your own leadership capabilities
Planning
Article
We moved away from distribution to survive in the coffee market
To survive in a competitive industry, Coffee Central looked to advanced overseas markets – and made a radical change at the right time.
Keep up with market changes
People & Team
Article
Our mental health training reduced employee turnover
In an industry that often involves long hours and workplace stress, LSI Architects wanted to buck the trend with its approach to mental health training.
Prioritise employee wellbeing
Leadership & Strategy
Article
We invested in marketing technology to drive business growth
With greater insights needed to make informed decisions, Blue Bay Travel realised its basic digital approach needed help from marketing technology.
Master the digital basics
People & Team
Article
Our investment in company culture motivates our 300-strong team
How do you keep service consistent when you have 300 staff across 11 sites? London-based cafe Grind focuses on hiring people who are already brand ambassadors.
Develop hiring processes that maintain motivation
People & Team
Article
A flexible working policy helped us attract top talent
When you’re competing for top talent, a flexible working policy can set you apart from the rest. Here’s how inniAccounts made it work for them.
Embrace workplace flexibility