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Planning
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Non-revenue targets enabled us to scale our values
A lot of businesses see customer satisfaction ratings plummet as they expand. ImpraGas was determined not to let that happen. Read how they used target-setting to get there.
Create non-revenue targets
Planning
Article
Finding a North Star helped us focus on our future
Nutritionists Beezee Bodies realised it was prioritising immediate, everyday work over tasks that could contribute to long-term business goals.
Develop a comprehensive target-setting process
People & Team
Article
Our investment in company culture motivates our 300-strong team
How do you keep service consistent when you have 300 staff across 11 sites? London-based cafe Grind focuses on hiring people who are already brand ambassadors.
Develop hiring processes that maintain motivation
Digital Readiness
Article
We beat bigger budgets by focusing on our independent niche
How do you compete with some of the biggest brands in the world? Best of British Beer started by embracing its independence.
Identify potential areas for growth
Sales & Growth
Article
A blow to supermarket sales made us reevaluate our growth strategy
Relying too heavily on one revenue stream can be fatal for a business. Pieminister changed direction when its supermarket sales took a hit.
Diversify your income stream
People & Team
Article
We proved culture beats budget to hold on to our staff
Futrli found it challenging to retain staff as a young SME in the tech market. It had to compete with larger budgets for wages and training at bigger firms.
Provide development opportunities
Digital Readiness
Article
The best decision we ever made? Taking a risk and embracing the unknown
Plastic Card Services took a leap of faith and invested in new technology to build a sustainable advantage.
Find opportunities outside your skillset
Planning
Article
We improved our efficiency to stick to our growth targets
When you grow your business, how do you keep up with customer expectations around speed of service? Anchor Vans developed a visual T-cards system for staff.
Improve internal systems
People & Team
Article
Allowing staff to innovate took the business in new directions
When you get stuck in a rut, how do you re-energise your business? Online gift company Prezzybox found that innovation started with its staff.
Encourage staff innovation
Sales & Growth
Article
Our sales team chased corporate customers, then succeeded in a niche
When PracticeWeb's sales team realised they were spending time on pitches they couldn't win, they went back to the drawing board to define their key client personas.
Train your sales force
Leadership & Strategy
Article
Working with a mentor transformed my approach to staff management
How do you turn things around when your staff lack motivation? For Tutor House founder Alex Dyer, a mentor was crucial to getting his business back on track.
Seek neutral advice
Leadership & Strategy
Article
Suppliers provided the magic to develop the impossible ice cream
Corte Diletto took an innovative approach to product development – using external help to develop the idea after manufacturers thought it wasn't possible.
Develop external contacts with the aim of developing new products / services
Leadership & Strategy
Article
We had to build machine learning capabilities without sector expertise
Streetbees believed machine learning could unlock the value of the market research it was doing for clients, but didn’t have the sector expertise needed.
Establish R&D budget and strategy
Sales & Growth
Article
Global competitors with deep pockets? Do the simple things brilliantly
If you’re going up against global companies with bigger budgets, make sure your basics are spot on. OTTY Sleep did exactly this to compete.
Respond to competition
Leadership & Strategy
Article
Our cross-training programme has upskilled the team and boosted retention
Encouraging staff to mentor each other helped The Stag Company cope with staff absences and boost team morale.
Develop an internal training programme
People & Team
Article
Diversifying our incentives helped keep staff motivation high
Consultancy firm 383 faced a battle to keep staff motivation high and see important projects through as they gravitated towards comfort zones.
Provide staff with recognition, and experiment with non-financial rewards
Digital Readiness
Article
Digitising sales processes improved customer retention and created time to innovate
Digitising processes isn’t just about efficiency - it can improve customer retention and leave you with more time to innovate. YES Glazing Solutions found some surprising benefits of adopting CRM software.
Streamline your processes
Leadership & Strategy
Article
We invested in marketing technology to drive business growth
With greater insights needed to make informed decisions, Blue Bay Travel realised its basic digital approach needed help from marketing technology.
Master the digital basics
Leadership & Strategy
Article
Hiring for culture over experience helped us stand out from the crowd
If you can’t say what makes your business stand out from the competition, you’re on shaky ground. Here’s what Prezzybox did.
Hire to fit your vision and values
Sales & Growth
Article
A new marketing campaign helped us better communicate our family values
With a strong family heritage at the heart of the company, Wyke Farms changed up its marketing to communicate its values more effectively.
Build a strategy around your USP
Sales & Growth
Article
We identified a target audience and found a global market to tackle seasonality
Cocofina found it challenging to maintain consistent sales throughout the year because of its issues with seasonality – sales suffered in the winter.
Identify target markets
Digital Readiness
Article
We found a digital solution to reduce our drivers’ fuel wastage
Reducing fuel wastage across a large fleet of drivers comes down to changing driver behaviour. First Mile turned to technology to help.
Digitise your internal systems
Sales & Growth
Article
We pivoted our restaurant business when sales steered us in a new direction
Quay St Diner launched with a big dream of California-style food, but responded when customers opted for a different direction.
Learn from your sales
Leadership & Strategy
Article
Why we marketed our core values before we marketed our product
How do you find customers for a product you haven't quite finished yet? You inspire them with your vision and your brand values of course, like Origin Workspace did.
Ensure clients understand your values