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People & Team
Article
Our appraisal process left us struggling to compare employee performance
Preston-based firm Suresite realised that its staff review process was too vague to provide any real insights on company-wide performance.
Define 'good' performance using clear performance metrics
Sales & Growth
Article
Building business relationships helped us conquer the education market
When it came to identifying growth channels, Show My Homework turned to building business relationships as a way of knowing when and where to sell.
Build external relationships
Digital Readiness
Article
We upgraded our software capabilities to gain real-time insights
With outdated software slowing processes and stifling growth, Blends tracked down a new solution.
Find software that supplies real-time data
Leadership & Strategy
Article
Our company values meant something different to everyone
Fordway learned that its company values meant something different to each employee. Here's how they got staff involved in updating and designing new ones.
Create meaningful vision and values
Leadership & Strategy
Article
We invested in marketing technology to drive business growth
With greater insights needed to make informed decisions, Blue Bay Travel realised its basic digital approach needed help from marketing technology.
Master the digital basics
Sales & Growth
Article
We identified a target audience and found a global market to tackle seasonality
Cocofina found it challenging to maintain consistent sales throughout the year because of its issues with seasonality – sales suffered in the winter.
Identify target markets
Sales & Growth
Article
We beat a failing market by talking our customers’ language
Starting a business when your competitors are failing can be daunting, but Forbes Burton beat the odds by adopting a customer-first approach.
Shape your language to fit customers
Planning
Article
Our office location restricted growth, so we invested in our firm’s future
The prospect of moving your business to a new site can feel daunting, but Diamond Interiors saw it as an investment in their future.
Invest in future goals
Article
We overhauled how we handled staff requests to fight innovation inertia
Fast Web Media needed to re-engage employees in innovation process after frustration had set in and staff had become fed up with the rate of progress.
People & Team
Article
We created a bespoke training programme to invest in employee development
When expensive external training proved too generic for staff needs, Tommies Childcare developed its own programme.
Define the skills needed
Digital Readiness
Article
An automated system helped direct our customers to the relevant expert
How do you convert website traffic into customers? Telecoms World used an automated callback system to increase their conversion rate and improve customer satisfaction.
Improve the efficiency of your customer service
Sales & Growth
Article
We used customer feedback to prioritise our marketing spend
With so many marketing channels available, it’s hard to know where to invest. Bury-based security firm Expert Security let customer feedback guide them.
Set a customer feedback strategy
People & Team
Article
We used coaching and peer reviews to turn around outdated management
Changing an ingrained patriarchal management culture was never going to be easy at Harvey Water Softeners. Find out which two people development tools helped most.
Shape your leadership to fit staff needs
People & Team
Article
Our mental health training reduced employee turnover
In an industry that often involves long hours and workplace stress, LSI Architects wanted to buck the trend with its approach to mental health training.
Prioritise employee wellbeing
Planning
Article
We moved away from distribution to survive in the coffee market
To survive in a competitive industry, Coffee Central looked to advanced overseas markets – and made a radical change at the right time.
Keep up with market changes
Sales & Growth
Article
Staggering hires helped us do marketing properly
Forecasting firm Futrli found it hard to coordinate marketing with no dedicated team and little budget. Those without the right skills were plugging gaps.
Set a marketing strategy
Digital Readiness
Article
Digitising sales processes improved customer retention and created time to innovate
Digitising processes isn’t just about efficiency - it can improve customer retention and leave you with more time to innovate. YES Glazing Solutions found some surprising benefits of adopting CRM software.
Streamline your processes
People & Team
Article
We stopped trying to shoehorn people into a role needing filled
Rattan Direct had been guilty of shoehorning someone into an in-house role they don’t really want or settling for a new hire who lacked the right skills.
Recruit to succeed
Digital Readiness
Article
We used external agencies to build a luxury ecommerce giant
Leather retailer Maxwell Scott found it challenging to transition its door-to-door business into a digital success, turning to external agencies for help.
Collaborate externally
Planning
Article
We took a risk and changed business direction
To succeed in a new market, Natterbox needed to create fresh goals and ensure staff were invested enough to buy into them across the different departments.
Ensure employees buy in to targets
Leadership & Strategy
Article
We used our company’s “why” to steady ourselves during rapid growth
Mojo Mortgages realised growth was making it hard for employees to “buy in” to management decisions being made without communicating across the business.
Structure your approach
Digital Readiness
Article
To attract customers to our online brand, we added trust-building features
How do you get customers to leave a lifelong brand and try something new? Subscription brand Waldo found the answer.
Encourage trust online
Sales & Growth
Article
Working with overseas distributors helped us tailor our marketing
If you want to increase export sales, your network of distributors is a crucial source of insight into global audiences. Read how manufacturers Heald made the most of theirs.
Learn from distributors
Planning
Article
Target setting by division gave us greater clarity over our goals
When you’ve got two distinct parts to your business, measuring performance can be tricky. Here’s how vegan brand TRIBE tackled the problem.
Separate your priorities