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Planning
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To take on a British giant we focused on solving customer problems
Hometree realised early on that it would need a key point of differentiation to tackle competitor British Gas – truly addressing customer problems.
Create a distinct offering
Sales & Growth
Article
We beat a failing market by talking our customers’ language
Starting a business when your competitors are failing can be daunting, but Forbes Burton beat the odds by adopting a customer-first approach.
Shape your language to fit customers
Sales & Growth
Article
We pivoted our restaurant business when sales steered us in a new direction
Quay St Diner launched with a big dream of California-style food, but responded when customers opted for a different direction.
Learn from your sales
Sales & Growth
Article
We used customer feedback to prioritise our marketing spend
With so many marketing channels available, it’s hard to know where to invest. Bury-based security firm Expert Security let customer feedback guide them.
Set a customer feedback strategy
Digital Readiness
Article
We beat bigger budgets by focusing on our independent niche
How do you compete with some of the biggest brands in the world? Best of British Beer started by embracing its independence.
Identify potential areas for growth
Digital Readiness
Article
An automated system helped direct our customers to the relevant expert
How do you convert website traffic into customers? Telecoms World used an automated callback system to increase their conversion rate and improve customer satisfaction.
Improve the efficiency of your customer service