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Sales & Growth
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We used customer feedback to prioritise our marketing spend
With so many marketing channels available, it’s hard to know where to invest. Bury-based security firm Expert Security let customer feedback guide them.
Set a customer feedback strategy
Sales & Growth
Article
A new marketing campaign helped us better communicate our family values
With a strong family heritage at the heart of the company, Wyke Farms changed up its marketing to communicate its values more effectively.
Build a strategy around your USP
Sales & Growth
Article
Moving beyond paid acquisition broadened our marketing reach
For BusinessComparison, it didn’t pay to put all its efforts into one type of marketing activity. Broadening the strategy led to greater reach.
Expand your marketing reach
Leadership & Strategy
Article
Why we marketed our core values before we marketed our product
How do you find customers for a product you haven't quite finished yet? You inspire them with your vision and your brand values of course, like Origin Workspace did.
Ensure clients understand your values
Leadership & Strategy
Article
Our cross-training programme has upskilled the team and boosted retention
Encouraging staff to mentor each other helped The Stag Company cope with staff absences and boost team morale.
Develop an internal training programme