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Sales & Growth
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A focus on brand consistency guided us through a risky expansion
The ideal growth rate is steady and manageable, but how would you cope with an unexpected opportunity for expansion? Restaurant chain The Coconut Tree tackled it with a brand-first focus.
Keep your brand consistent
Sales & Growth
Article
We pivoted our restaurant business when sales steered us in a new direction
Quay St Diner launched with a big dream of California-style food, but responded when customers opted for a different direction.
Learn from your sales
Sales & Growth
Article
A blow to supermarket sales made us reevaluate our growth strategy
Relying too heavily on one revenue stream can be fatal for a business. Pieminister changed direction when its supermarket sales took a hit.
Diversify your income stream