Sales & Growth
We identified a target audience and found a global market to tackle seasonality
Cocofina found it challenging to maintain consistent sales throughout the year because of its issues with seasonality – sales suffered in the winter.
Identify target markets
People & Team
To retain skilled staff, we made the most of low season
As a seasonal business Baboo Gelato had to retain skilled staff from summer to summer, but keep staff costs lower during the quiet colder months.
Shape your team to meet fluctuating demand