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Leadership & Strategy
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Why we marketed our core values before we marketed our product
How do you find customers for a product you haven't quite finished yet? You inspire them with your vision and your brand values of course, like Origin Workspace did.
Ensure clients understand your values
Leadership & Strategy
Article
We codified our culture to successfully expand to new locations
To expand your business, try to get your cultural values out of your head and into a format you can share with everyone else. See how Chance & Counters did it.
Keep values across different locations
Leadership & Strategy
Article
Hiring for culture over experience helped us stand out from the crowd
If you can’t say what makes your business stand out from the competition, you’re on shaky ground. Here’s what Prezzybox did.
Hire to fit your vision and values
Leadership & Strategy
Article
Sharing our vision with staff gave us the momentum to move forward
When you’re tasked with juggling history and modernity, small steps can make a big difference. Butlers Farmhouse Cheeses is leading the way.
Check staff understand your vision