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Sales & Growth
Article
Our sales team chased corporate customers, then succeeded in a niche
When PracticeWeb's sales team realised they were spending time on pitches they couldn't win, they went back to the drawing board to define their key client personas.
Train your sales force
People & Team
Article
We proved culture beats budget to hold on to our staff
Futrli found it challenging to retain staff as a young SME in the tech market. It had to compete with larger budgets for wages and training at bigger firms.
Provide development opportunities
Leadership & Strategy
Article
We rolled out a profit share scheme to reward staff commitment
MI Supplies wanted to find a way to reward staff commitment and help them place long-term relaionships over short-term profit. It settled on a profit share.
Reward commitment to vision and values
Digital Readiness
Article
We used IoT technology to manage our changing occupancy levels
When Sensor City started looking at ways to utilise IoT technology, they found a way to manage systems based on changing occupancy levels.
Invest in IoT capabilities
Sales & Growth
Article
A focus on brand consistency guided us through a risky expansion
The ideal growth rate is steady and manageable, but how would you cope with an unexpected opportunity for expansion? Restaurant chain The Coconut Tree tackled it with a brand-first focus.
Keep your brand consistent
People & Team
Article
A structured onboarding process helped staff adapt to our pace
Onboarding isn’t just about welcoming new people in. OneUp Sales saw business improvements across the board when the team gave a little structure to their onboarding process.
Develop a successful onboarding process
Planning
Article
We maintain investor confidence in our goals with frequent milestones
When your business is set up to deliver something several years down the line, it can be hard to maintain enthusiasm among your investors. It's a challenge that rocket company Skyrora had to overcome.
Justify long-term plans to investors
Sales & Growth
Article
Global competitors with deep pockets? Do the simple things brilliantly
If you’re going up against global companies with bigger budgets, make sure your basics are spot on. OTTY Sleep did exactly this to compete.
Respond to competition
Planning
Article
We moved away from distribution to survive in the coffee market
To survive in a competitive industry, Coffee Central looked to advanced overseas markets – and made a radical change at the right time.
Keep up with market changes
Planning
Article
To take on a British giant we focused on solving customer problems
Hometree realised early on that it would need a key point of differentiation to tackle competitor British Gas – truly addressing customer problems.
Create a distinct offering
Planning
Article
Target setting by division gave us greater clarity over our goals
When you’ve got two distinct parts to your business, measuring performance can be tricky. Here’s how vegan brand TRIBE tackled the problem.
Separate your priorities
Digital Readiness
Article
We upgraded our software capabilities to gain real-time insights
With outdated software slowing processes and stifling growth, Blends tracked down a new solution.
Find software that supplies real-time data
Planning
Article
We chose stories over advice to get the most out of our business mentors
HR firm CharlieHR recognised it would need outside help to continue growing the business, in particular growth strategy insight from business mentors.
Develop external contacts
People & Team
Article
A flexible working policy helped us attract top talent
When you’re competing for top talent, a flexible working policy can set you apart from the rest. Here’s how inniAccounts made it work for them.
Embrace workplace flexibility
People & Team
Article
We used coaching and peer reviews to turn around outdated management
Changing an ingrained patriarchal management culture was never going to be easy at Harvey Water Softeners. Find out which two people development tools helped most.
Shape your leadership to fit staff needs
People & Team
Article
Upskilling our workforce revived staff motivation
It can be tough to prevent stagnation with long-term staff, but LAC Conveyors & Automation found a strategy to breathe new life into the business.
Challenge your employees
Digital Readiness
Article
Cutting-edge automation boosted our handcrafted processes
Automating processes is a great way to save your business time and money. However, for Mackinnon & Saunders, it was crucial not to sacrifice quality for the sake of speed.
Take advantage of new technology
Article
We overhauled how we handled staff requests to fight innovation inertia
Fast Web Media needed to re-engage employees in innovation process after frustration had set in and staff had become fed up with the rate of progress.
Digital Readiness
Article
An automated system helped direct our customers to the relevant expert
How do you convert website traffic into customers? Telecoms World used an automated callback system to increase their conversion rate and improve customer satisfaction.
Improve the efficiency of your customer service
Digital Readiness
Article
The best decision we ever made? Taking a risk and embracing the unknown
Plastic Card Services took a leap of faith and invested in new technology to build a sustainable advantage.
Find opportunities outside your skillset
People & Team
Article
To retain skilled staff, we made the most of low season
As a seasonal business Baboo Gelato had to retain skilled staff from summer to summer, but keep staff costs lower during the quiet colder months.
Shape your team to meet fluctuating demand
Digital Readiness
Article
Digitising sales processes improved customer retention and created time to innovate
Digitising processes isn’t just about efficiency - it can improve customer retention and leave you with more time to innovate. YES Glazing Solutions found some surprising benefits of adopting CRM software.
Streamline your processes
Sales & Growth
Article
We pivoted our restaurant business when sales steered us in a new direction
Quay St Diner launched with a big dream of California-style food, but responded when customers opted for a different direction.
Learn from your sales
Sales & Growth
Article
A blow to supermarket sales made us reevaluate our growth strategy
Relying too heavily on one revenue stream can be fatal for a business. Pieminister changed direction when its supermarket sales took a hit.
Diversify your income stream