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Leadership & Strategy
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Understanding our value was the key to successful collaboration
When it comes to collaboration, there’s plenty of risk for a small business. Recognising its worth helped Interactive Scientific to even the playing field.
Know your company's value
People & Team
Article
Our positive performance reviews helped quadruple business revenue
Birmingham-based virtual assistant service Time Etc realised it had developed a culture of low performance and hardworking staff had become demoralised.
Review staff performance twice per year
Sales & Growth
Article
Staggering hires helped us do marketing properly
Forecasting firm Futrli found it hard to coordinate marketing with no dedicated team and little budget. Those without the right skills were plugging gaps.
Set a marketing strategy
Planning
Article
Our office location restricted growth, so we invested in our firm’s future
The prospect of moving your business to a new site can feel daunting, but Diamond Interiors saw it as an investment in their future.
Invest in future goals
Digital Readiness
Article
An automated system helped direct our customers to the relevant expert
How do you convert website traffic into customers? Telecoms World used an automated callback system to increase their conversion rate and improve customer satisfaction.
Improve the efficiency of your customer service
Sales & Growth
Article
A blow to supermarket sales made us reevaluate our growth strategy
Relying too heavily on one revenue stream can be fatal for a business. Pieminister changed direction when its supermarket sales took a hit.
Diversify your income stream
Digital Readiness
Article
We beat bigger budgets by focusing on our independent niche
How do you compete with some of the biggest brands in the world? Best of British Beer started by embracing its independence.
Identify potential areas for growth
People & Team
Article
We stopped trying to shoehorn people into a role needing filled
Rattan Direct had been guilty of shoehorning someone into an in-house role they don’t really want or settling for a new hire who lacked the right skills.
Recruit to succeed
Sales & Growth
Article
We beat a failing market by talking our customers’ language
Starting a business when your competitors are failing can be daunting, but Forbes Burton beat the odds by adopting a customer-first approach.
Shape your language to fit customers
People & Team
Article
We created a bespoke training programme to invest in employee development
When expensive external training proved too generic for staff needs, Tommies Childcare developed its own programme.
Define the skills needed
Planning
Article
We maintain investor confidence in our goals with frequent milestones
When your business is set up to deliver something several years down the line, it can be hard to maintain enthusiasm among your investors. It's a challenge that rocket company Skyrora had to overcome.
Justify long-term plans to investors
People & Team
Article
Our mental health training reduced employee turnover
In an industry that often involves long hours and workplace stress, LSI Architects wanted to buck the trend with its approach to mental health training.
Prioritise employee wellbeing
Digital Readiness
Article
We used external agencies to build a luxury ecommerce giant
Leather retailer Maxwell Scott found it challenging to transition its door-to-door business into a digital success, turning to external agencies for help.
Collaborate externally
Digital Readiness
Article
We couldn’t build any further without developing our business data
Users of the ShopAppy website were dropping off as changes were based on one or two opinions, rather than prioritising based on user business data.
Develop the use of business data
Leadership & Strategy
Article
We rolled out a profit share scheme to reward staff commitment
MI Supplies wanted to find a way to reward staff commitment and help them place long-term relaionships over short-term profit. It settled on a profit share.
Reward commitment to vision and values
Digital Readiness
Article
We used collaborative tools to make remote working a success
When SmarterQueue scaled up, the company invested in collaborative tools to build a remote workforce.
Establish processes for remote working
Digital Readiness
Article
Digital apathy stopped our business moving forward
HR firm Jaluch found it challenging to increase digital skills into the business. Digital apathy meant efforts were efforts were greeted with groans.
Build digital skills
Digital Readiness
Article
We found a digital solution to reduce our drivers’ fuel wastage
Reducing fuel wastage across a large fleet of drivers comes down to changing driver behaviour. First Mile turned to technology to help.
Digitise your internal systems
Sales & Growth
Article
Our sales team chased corporate customers, then succeeded in a niche
When PracticeWeb's sales team realised they were spending time on pitches they couldn't win, they went back to the drawing board to define their key client personas.
Train your sales force
Planning
Article
We took a risk and changed business direction
To succeed in a new market, Natterbox needed to create fresh goals and ensure staff were invested enough to buy into them across the different departments.
Ensure employees buy in to targets
Digital Readiness
Article
To attract customers to our online brand, we added trust-building features
How do you get customers to leave a lifelong brand and try something new? Subscription brand Waldo found the answer.
Encourage trust online
Planning
Article
To take on a British giant we focused on solving customer problems
Hometree realised early on that it would need a key point of differentiation to tackle competitor British Gas – truly addressing customer problems.
Create a distinct offering
People & Team
Article
Measuring staff performance kept us consistent through change
Putting a structure in place to measure staff performance and give consistent performance reviews to its growing number of employees was key for mmadigital.
Measure staff performance using a defined process
Digital Readiness
Article
Digitising sales processes improved customer retention and created time to innovate
Digitising processes isn’t just about efficiency - it can improve customer retention and leave you with more time to innovate. YES Glazing Solutions found some surprising benefits of adopting CRM software.
Streamline your processes