Filter
Sales & Growth
Article
We invested in customer experience to beat the competition
Using customer experience to set your business apart can help you compete with much bigger, more established brands. Here’s how one jewellery company took on Tiffany’s.
Invest in your customer experience
People & Team
Article
Upskilling our workforce revived staff motivation
It can be tough to prevent stagnation with long-term staff, but LAC Conveyors & Automation found a strategy to breathe new life into the business.
Challenge your employees
Digital Readiness
Article
To attract customers to our online brand, we added trust-building features
How do you get customers to leave a lifelong brand and try something new? Subscription brand Waldo found the answer.
Encourage trust online
People & Team
Article
We built a training culture to survive rapid change
Shopblocks staff needed more time to explore new development areas, but it was hard to find capacity for a training culture without damaging existing work.
Create a training culture
Leadership & Strategy
Article
Bringing in an external specialist gave us cutting-edge product development
CoreRFID discovered that finding a partner with complementary high-tech expertise created a huge opportunity to expand.
Build partnerships with other experts
Leadership & Strategy
Article
Beating a divided culture helped us improve as leaders
Pork scratchings brand Snaffling Pig faced the challenge of reconciling a divided culture among staff – one solved through uniting on the same vision.
Improve your own leadership capabilities
People & Team
Article
We proved culture beats budget to hold on to our staff
Futrli found it challenging to retain staff as a young SME in the tech market. It had to compete with larger budgets for wages and training at bigger firms.
Provide development opportunities
People & Team
Article
A structured onboarding process helped staff adapt to our pace
Onboarding isn’t just about welcoming new people in. OneUp Sales saw business improvements across the board when the team gave a little structure to their onboarding process.
Develop a successful onboarding process
Leadership & Strategy
Article
We were first in our market, but struggled to define our service
As an early player in the social advertising niche, Mighty Social struggled with how to frame and communicate a relatively unfamiliar offering.
Seek external advice
Sales & Growth
Article
Building business relationships helped us conquer the education market
When it came to identifying growth channels, Show My Homework turned to building business relationships as a way of knowing when and where to sell.
Build external relationships
Article
We overhauled how we handled staff requests to fight innovation inertia
Fast Web Media needed to re-engage employees in innovation process after frustration had set in and staff had become fed up with the rate of progress.
Planning
Article
The senior team had to learn to do less to build a growth strategy
Beezee Bodies had a problem – ensure senior team members had the capacity to focus on business growth, without compromising on quality or staff experience.
Change your mindset around future planning
Leadership & Strategy
Article
Our company values meant something different to everyone
Fordway learned that its company values meant something different to each employee. Here's how they got staff involved in updating and designing new ones.
Create meaningful vision and values
Planning
Article
We improved our efficiency to stick to our growth targets
When you grow your business, how do you keep up with customer expectations around speed of service? Anchor Vans developed a visual T-cards system for staff.
Improve internal systems
Planning
Article
We took a risk and changed business direction
To succeed in a new market, Natterbox needed to create fresh goals and ensure staff were invested enough to buy into them across the different departments.
Ensure employees buy in to targets
Sales & Growth
Article
We had to hire local talent to expand successfully
When Vuealta started global growth planning the amount of information available was overwhelming. It's solution was to invest in local support and talent.
Prepare for expansion
Leadership & Strategy
Article
We had to build machine learning capabilities without sector expertise
Streetbees believed machine learning could unlock the value of the market research it was doing for clients, but didn’t have the sector expertise needed.
Establish R&D budget and strategy
Leadership & Strategy
Article
As the company grew, we stopped talking about our business values
Accountancy firm The Wow Company found that as the company grew, the visibility of company values suffered and it began hiring what looked good on paper.
Communicate vision and values
Leadership & Strategy
Article
We invested in marketing technology to drive business growth
With greater insights needed to make informed decisions, Blue Bay Travel realised its basic digital approach needed help from marketing technology.
Master the digital basics
Planning
Article
Finding a North Star helped us focus on our future
Nutritionists Beezee Bodies realised it was prioritising immediate, everyday work over tasks that could contribute to long-term business goals.
Develop a comprehensive target-setting process
Leadership & Strategy
Article
Our business is global, but managing a team working remotely is tough
As Formula Botanica has grown it has struggled to find people who won’t “wither” working remotely across England, Belgium, Slovakia and Brazil.
Support your employees
Planning
Article
Target setting by division gave us greater clarity over our goals
When you’ve got two distinct parts to your business, measuring performance can be tricky. Here’s how vegan brand TRIBE tackled the problem.
Separate your priorities
Sales & Growth
Article
Moving beyond paid acquisition broadened our marketing reach
For BusinessComparison, it didn’t pay to put all its efforts into one type of marketing activity. Broadening the strategy led to greater reach.
Expand your marketing reach
People & Team
Article
Our investment in company culture motivates our 300-strong team
How do you keep service consistent when you have 300 staff across 11 sites? London-based cafe Grind focuses on hiring people who are already brand ambassadors.
Develop hiring processes that maintain motivation