A design process tapping into customer needs to develop products
Whether it's launching a new product or improving an existing one, market research is essential. Trunki puts customers at the heart of its design process.
Change your mindset around future planning
How a drive for innovation turned Trunki into a global brand
Since launching in 2006, Trunki has grown into one of the most recognisable global brands in the travel space. Staying innovative was key to this progress.
Create a distinct offering
Sales & Growth
One size doesn’t fit all: Trunki’s method for identifying export markets
Most companies wait until they’ve conquered the domestic market before targeting export markets. But Trunki had to think quickly when requests grew.
Identify target markets
Leadership & Strategy
Bigger business collaboration helped Trunki de-risk development
How do you reduce the risk that comes with launching a new product? Kids’ travel company Trunki found success by taking a embracing business collaboration.
Develop external contacts with the aim of developing new products / services