Why productivity matters
Productive companies get more out of what they’ve got, enabling them to increase their profits, pay higher wages and invest in their future. More productive businesses mean a more prosperous country. Discover why productivity matters below.
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Planning
Article
A design process tapping into customer needs to develop products
Whether it's launching a new product or improving an existing one, market research is essential. Trunki puts customers at the heart of its design process.
Change your mindset around future planning
Leadership & Strategy
Article
Bigger business collaboration helped Trunki de-risk development
How do you reduce the risk that comes with launching a new product? Kids’ travel company Trunki found success by taking a embracing business collaboration.
Develop external contacts with the aim of developing new products / services
Planning
Article
How a drive for innovation turned Trunki into a global brand
Since launching in 2006, Trunki has grown into one of the most recognisable global brands in the travel space. Staying innovative was key to this progress.
Create a distinct offering
Sales & Growth
Article
One size doesn’t fit all: Trunki’s method for identifying export markets
Most companies wait until they’ve conquered the domestic market before targeting export markets. But Trunki had to think quickly when requests grew.
Identify target markets