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People & Team


Software helps us track staff performance daily

Brain Lonsdale has invested in project management software to help better monitor staff performance, and now has daily productivity insights.

“The system we use helps you monitor how many hours employees work on a particular task and how long it took them to complete it. They can add a description onto the system outlining what they have done during their working time,” he added. “It helps us to see how productive they are being and how efficiently they are working.”

By carrying out regular reviews, Lonsdale and his company, Smarter Digital Marketing, can work out the tasks best suited to particular employees. “If someone takes 45 minutes to do some keyword research whilst others take over an hour, we know we should give them that type of task again.

Read more about how Brian Londsale is taking a different approach to defining what “good performance actually looks like”.

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