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Picking long-term stability over short-term revenue chasing
Brew Monster decided to forego potential short-term revenue to cement its long-term plans during lockdown. Rather than…
CB Technology is finding opportunities for growth in an unstable market
After focusing on business survival during coronavirus, CB Technology is looking to the future and capitalising on…
How the crisis triggered changes to CB Technology’s sales and marketing strategy
When the crisis pushed CB Technology to look for new business, the sales and marketing team refocused its strategy.…
A “burning platform” mentality pushed CB Technology to increase factory capacity
After the crisis, electronics manufacturer CB Technology is focusing on staying close to last year’s figures – but…
Should we pull our marketing budget right now?
When Jessica Haegren was faced with differing opinions on what promotional channel would offer the best rate of return…
Investing in students and staff created unexpected growth for Formula Botanica
Online organic cosmetic school Formula Botanica used its financial reserves to reinvest in its people, students and…