Tourism and hospitality masterclass series
Are you a hospitality and tourism leader or manager wanting to take proactive steps to survive the current economic environment? If so, our digital masterclass series is for you. Led by sector experts, they are a chance to learn from industry leaders and hear the stories of businesses just like yours making important changes. Bounce back strongly by opening yourself up to new ways of working.
Embedding resilience: market trends and the art of the pivot
Take a look at how other businesses in your sector have pivoted and how through looking at market trends, you can do the same.
Tuesday 26 January – 11am-11:55am
Market mapping and competitive collaboration: Rebuilding our economy together
Learn how to use market mapping to plot market position, see who your competitors/complementors are and analyse collaboration opportunities.
Tuesday 2 February – 11am-11:55am
Getting to know your revenue streams: Who are your customers really?
Designed to help you understand the importance of customer profiling and develop greater insight into revenue streams.
Tuesday 9 February – 11am-11:55am
Find out what previous masterclass attendees got from the experience
Pete Fraser, owner, Harbour Lights
"The masterclass was very professional. I have been in business for twenty years and I filled up a page and a half with totally fresh ideas to consider putting into my business. So many business owners work in isolation and we all tend to have the same problems but a problem shared is a problem halved. For me, a very good use of the day."
Sarah Turpitt, GM, Polhawn Fort
"Focussed on strategies and things that we can action immediately, the masterclass gave me insight into extending seasons. Without investing in ourselves we cannot continue to drive the business forward. It’s really important to step out and look at the business as a whole. The masterclass was clear in what we were going to achieve and allowed us to put those actions into practice and discuss what we learned."
Tina Fairhurst, MD, Perfect Stays
"What I found beneficial about the masterclass was being able to step out of the business, to look at it strategically rather than micromanaging all of the time. This was invaluable. I’ve taken a few things away that I really need to focus on over the next six to twelve months to actually have an impact on my business and my team. I am going home with a renewed vigour with regards to these workshops because I think they are excellent."